Example of some indicators

EMOTIONS

Joy

Sadness

Confidence

Disgust

Afraid

Anger

Surprise

Guilt

Curiosity

Despair

Disbelief

Envy

Cynicism

Pride

Fatalism

Love

    EMOTIONS

    • Submission

      Alarm

      Disappointment

      Remorse

      Contempt

      Aggression

      Optimism

      Delight

      Shame

      Run over

      Pessimism

      Morbidity

      Domination

      Anxiety

    ATTENTION (eyetracking)

    Time Spent

    Time to first fixation

    Nº of Fixations

    % Ratio people

    Fixations order

    Gaze journey

    KPIs 

    EMOTIONAL IMPACT

    Degree of INTEREST

    Degree of REJECTION

    Degree of UNDERSTANDING

    WISH

    STRESS

    ANXIETY

    COMMITMENT

    TRUTH index

    IMPULSIVITY index

    ENGAGEMENT

    PLEASURE index

    EXPERIENCE index