Kopernica brings everything a neuromarketing study requires
NEURAL NETWORK + MultiTools+ KPI’s + Report
OUR MOST IMPORTANT VALUE IS METHODOLOGIES
All of them with a 100% approach to getting the answers and whys the customer needs and scientifically proven.
The best technology is useless if you don’t have good methods and professionals who know how to take it to the stated goal.
Backed by the R&D of Neurologyca Tecnologies in European Horizon 2020 projects.
A complex algorithmic that allows us to take out the most efficient KPIs for decision making.
We are unique and pioneers in understanding otherwise the neuroscience applied to the market.
EASY, FAST AND CONFIDENTIAL.
Simple configuration platform for studies by methodologies.
- Kopernica Neurocualitativo
- Kopernica Neurocuantitative
- Kopernica Test
Confidentiality: Docker per customer for security and privacy.
- Outputs and KPI’s in Real Time.
- Dashboard analysis in Quick Panel.
Download CSV of all metrics at 30 frames per second.
KOPERNICA IS UNIQUE IN PRECISION
Accuracy of eye position on screen 0.55cm and 140 measurement points of the face in three dimensions with a 6-layer symphony deep neural network.
Time to first fixatio
No of Fixations
% Ratio people
Emotions and Faces
Not all personalities have the same emotional levels, as some of them find it difficult to generate emotions of high or low intensity.
Kopernica I.A detects the different personality segments of the investigated universe and equates simple emotions into the aggregated data.
Degree of INTEREST
DEGREE of REJECTION
Degree of UNDERSTANDING
Methodology that adds to the conventional Focus Group, emotional truthfulness and level of engagement about the responses of the concepts to be evaluated.
Methodology that adds to concept text, implicit associative strength, TAI, plus the evocation and perception of the concepts to be evaluated.
Methodology provided by the implicit decision trees on a category of the line and its level of memory or fabulation.
Methodology that studies the effectiveness of the design providing data of greater visual attention, better compression and acceptance of the product concept.
Considered one of the best sensory food testing methodologies out there. The perfect food or drink sensory with your branded lace.
Methodology that analyzes experiencia user experience, emotional responses, impact, memory and impact for brand building.
It analyzes theusability, emotional experience of navigation and sensory memory of platforms.. Improves the effectiveness of the contents.. .
PRE/POST TEST ADVERTISING
5+5©, Frame by Frame©, Hot Test© … discover what make these methodologies the most recognized for advertising analysis.