Kopernica brings everything a neuromarketing study requires

NEURAL NETWORK + MultiTools+ KPI’s + Report

OUR MOST IMPORTANT VALUE IS METHODOLOGIES

All of them with a 100% approach to getting the answers and whys the customer needs and scientifically proven.

The best technology is useless if you don’t have good methods and professionals who know how to take it to the stated goal.

Backed by the R&D of Neurologyca Tecnologies in European Horizon 2020 projects.

A complex algorithmic that allows us to take out the most efficient KPIs for decision making.

We are unique and pioneers in understanding otherwise the neuroscience applied to the market.

EASY, FAST AND CONFIDENTIAL.

Simple configuration platform for studies by methodologies.

  • Kopernica Neurocualitativo
  • Kopernica Neurocuantitative
  • Kopernica Test

Confidentiality: Docker per customer for security and privacy.

  • Outputs and KPI’s in Real Time.
  • Dashboard analysis in Quick Panel.

Download CSV of all metrics at 30 frames per second.

KOPERNICA IS UNIQUE IN PRECISION

Accuracy of eye position on screen 0.55cm and 140 measurement points of the face in three dimensions with a 6-layer symphony deep neural network.

Emotional OUTPUTS

Joy

Tristreza

Anger

Confidence

Fear

Neutrality

Surprise

Disgust

Emotional OUTPUTS

Love

Submission

Alarm

Disappointment

Remorse

Contempt

Aggression

Optimism

Emotional OUTPUTS

Fault

Curiosity

Despair

Unbelief

Envy

Cynicism

Pride

Fatalism

Emotional OUTPUTS

Delight

Sentimentality

Shame

Outrage

Pessimism

Morbidity

Domination

Anxiety

Attentional OUTPUTS

Time Spent

Time to first fixatio

No of Fixations

% Ratio people

Fixations order

Gaze journey

AOIs

Segmentation Criteria
Emotions and Faces

Not all personalities have the same emotional levels, as some of them find it difficult to generate emotions of high or low intensity.

Kopernica I.A detects the different personality segments of the investigated universe and equates simple emotions into the aggregated data.

OUTPUTS personality

Sex/Age

Outgoing

Introverted

Individualistic

Collective

Cautious

Energetic

Rational

Close

Sophisticated

EFFECTIVE VISUALIZATION

EMOTIONAL IMPACT

Degree of INTEREST

DEGREE of REJECTION

Degree of UNDERSTANDING

wish

Commitment

VERACITY Index

IMPULSIVITY Index

ENGAGEMENT

Neurofocus

Methodology that adds to the conventional Focus Group, emotional truthfulness and level of engagement about the responses of the concepts to be evaluated.

NEUROCUALI

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CONCEPTFIT

Methodology that adds to concept text, implicit associative strength, TAI, plus the evocation and perception of the concepts to be evaluated.

SHOPPER CATEGORY

Methodology provided by the implicit decision trees on a category of the line and its level of memory or fabulation.

Packaging

Methodology that studies the effectiveness of the design providing data of greater visual attention, better compression and acceptance of the product concept.

Sensory

Considered one of the best sensory food testing methodologies out there. The perfect food or drink sensory with your branded lace.

CUSTOMER EXPERIENCE

Methodology that analyzes experiencia user experience, emotional responses, impact, memory and impact for brand building.

DIGITAL MEDIA

It analyzes theusability, emotional experience of navigation and sensory memory of platforms.. Improves the effectiveness of the contents.. .

PRE/POST TEST ADVERTISING

5+5©, Frame by Frame©, Hot Test© … discover what make these methodologies the most recognized for advertising analysis.

" Neuromarketing is entering a new era. The machines and hardware we've been using so far give way to neural networks that observe, listen, read, and understand the consumer more and better. Intrusiveness is eliminated. It's not about meddling, it's about understanding. Improvement. Decision efficiency."

– Juan Graña Ceo Neurologyca

Create your own neuromaketing study